The World Rally is coming to Coffs Harbour
For more information on this great event please visit: Rally Australia
The FIA World Rally Championship (WRC) is one of the world’s most diverse, exciting and gruelling motorsport competitions. It is energetic, exciting, uncompromising and action-packed. It requires skill, courage, passion, endurance and the ability to adapt to changing conditions.
On 10-13 September 2015, the beautiful Coffs Coast in Northern NSW will play host to Kennards Hire Rally Australia, the Australian leg of the WRC and a round of the East Coast Bullbars Australian Rally Championship.
A total of 532 hours of coverage for the 2013 Coates Hire Rally Australia was broadcast on 264 television channels in 144 countries Worldwide, with a total cumulative audience of 28.21 million.
Rally’s audience in Australia is as follows:
72% of fans are Male, with 28% Female.
63% of fans are aged 18-45.
Largely blue collar & predominantly middle income earners between $50,000 – $100,000.
Very strong regional base, with interest spread throughout all areas of Australia, but spikes of interest in regional QLD & NSW.
Coates Hire Rally Australia has the following digital reach:
Website (www.rallyaustralia.com.au): 138,000 Visits and 442,000 Page Views during 2013. 73% from Australia, 57% returning visitors & average duration over 3 minutes.
Social Media: 7,082 Facebook fans, 144,000 average reach per week and 6,600 Twitter followers. 84% male / 16% female, 24% aged 25-34 and 80,000 viewed daily in Event week.
YouTube: Over 130 videos & 160,000 views during 2013.
iRally: Over 80 videos uploaded & 800,000 views throughout 130 countries & territories Worldwide in 2013.